.::: LA CHOSE :::.

Pascal Grégoire

Founder of GBHR
Founder of Leagas Delaney Paris
Former President of CLM BBDO
La chose. noun. [ soz] Translation: thing (XII; cosa, 842; from latin cosa).
The most general term by which can be designated everything that exists and that is conceivable as a potentially unique object (concrete, abstract, real, mental). See être, événement, objet.
La chose que je redoute le plus, c’est…[The thing that I fear the most is…]. See ça ; ce ; ceci ; cela ; cette.
Imaginez une chose. C’est une chose bien agréable que de rencontrer un ami…
[Imagine a thing. It is a wonderful thing to meet a friend].
La chose. noun. Call me : 01 49 96 67 70.

Eric Tong Cuong

Former General Director of BDDP
Founder of BETC Euro RSCG
Former President of EMI
Founder of Naive

A few weeks before...
- La chose? The big bosses of the CAC 40 are going to think that doesn't sound very professional.
- Well they got used to Apple! And Google! And it works internationally, it's actually quite chic in English: "la cho-oose..."
- Hmm, yeah, maybe, but I can't really imagine myself in front of the big boss of Société Générale saying "hello, I'm la chose [the thing], there is some"thing" I want to discuss with you.
- Really? Well I can really imagine a great campaign for entering the Stock Exchange which we could create with a name like that.

- Er, we're not there yet! In the meantime, 99% of agencies that succeed have the name of their founders in the titl
- Do you mean Publicis? Or Mother? That was pretty daring, calling an agency Mother...
- My lawyer laughed and my bank manager loves it - does that count?
- ok. But la chose makes you think of something undefined, UFO, doesn't it a bit?
- but that's exactly what I mean. No strict formula, no preconceived ideas, la chose adapts! La chose fills in the gaps. The chose takes on different forms!
- OK guys, let's go for it. The name will be la chose!

Alain Roussel

Formerly of RSCG
Founder of GBHR
Former General Director of BETC Euro ESCG

Certain people see the world as it is without asking why.
La chose and others see the world as it could be and ask why not.

Barka Zérouali

Former Communication Manager CLM BBDO
Former Communication Manager of Leagas Delaney
Former MCM Muzzik Former adversisement TF1 ...

La Chose has a superhuman force that can raise up several weight.
It rivalise easily with big groups. It solid body can cash the bigger shoks, And protect an sensible and generous heart. In spite of its stony consistency, La Chose is very agile and protean…

The Barkette : a little boat which sails to the liking of desire and to streams of fidelity, without be subjected to the siren song, gather the people, organize boat party, and try to share its stocks always.

Sylvie Dao

She started at HCM whitch became HDM,

She left it before it became Eurocom,

Joined RSCG & Associate,

met Alain,

continue working at RSCG Dimanche, that became RSCG KH,

before becoming GBHR where she crossed Pascal's path,

before joining BETC where she discovered Eric, then worked again with Alain,

who left,

created La Chose

then they invited her to join them as financial head

….

She wished that La Chose stay forever La Chose, that simple and complicated at the same time, but only one thing that is stretchy but indivisible.